What is the concept of entrepreneurship?

Entrepreneurship is a person's ability to identify problems and opportunities, develop solutions and invest resources in creating something positive for society. It can be a business, a project or even a movement that generates real changes and impacts on people's daily lives

Entrepreneurship is a process of identifying business opportunities, developing innovative ideas and creating a new venture. Its objective is to create economic, social and environmental value, through the creation of products, services or solutions that meet market needs and generate profit and positive impact.

What are the main forms of entrepreneurship?

Entrepreneurship is a multifaceted journey, with various forms and approaches. Here, we explore seven distinct types of entrepreneurship that are shaping the business world today:

    Social Entrepreneurship: Impact Beyond Profit

    Social entrepreneurship goes beyond profit, focusing on creating solutions to social problems. These businesses generate benefits for specific segments of society and can also contribute to generating income in the community.

    Business Entrepreneurship: The Traditional Choice

    This is the most recognized form of entrepreneurship, where the focus is on creating for-profit companies to meet the demands of the consumer market.

    Female Entrepreneurship: Power and Innovation

    Female entrepreneurship is growing in Brazil, promoting women's empowerment and highlighting their ability to lead companies of all sizes and sectors.

    Green Entrepreneurship: Sustainable Business

    With sustainability at its core, green entrepreneurship seeks to combine profitability with environmental responsibility, creating solutions that protect the planet.

    Informal Entrepreneurship: Flexibility and Agility

    Informal entrepreneurship, common in Brazil, refers to businesses operated without legal formalization. This approach offers flexibility, but it also comes with its own challenges and risks.

    Digital Entrepreneurship: The Online Revolution

    The digital era has brought an explosion of opportunities, from virtual stores and content providers to infoproducts and applications. Digital entrepreneurship is redefining how we do business.

    Cooperative Entrepreneurship: Collaboration and Community

    Based on the collaborative economy, cooperative entrepreneurship unites entrepreneurs with common goals. By working together, they can achieve more than they could individually.

What does it mean to have an entrepreneurial attitude?

An entrepreneur is someone with the ability to generate ideas, identify opportunities in the market, act by transforming these ideas into actions and take risks with the aim of success.

Entrepreneurship requires essential skills and characteristics, such as creativity, innovation, ability to take risks, persistence, strategic vision, leadership, networking and effective communication.

How to undertake?

To undertake, it is essential to follow key steps that guarantee the success of the venture.

        Identify an idea or business opportunity.

        Conduct market research to validate its viability.

        Create a consistent business plan.

        Seek financial resources, if necessary.

        Develop a high quality product/service.

        Promote and publicize your offer effectively.

        Manage your business efficiently.

        Be open to learning and adapting along the way.

The number of new companies grows every year in Brazil. This demands an increasing number of professionals trained in business, administration and entrepreneurship. As it is a highly competitive market, it necessary to find ways to make them stable and at the same time innovative to survive.