Discover the main Advertising terms.

Advertising is a professional activity that uses foreign terms to name some specific expressions of the profession. Even if the professional is Brazilian, advertising terms in English are often used in advertising agencies.

For advertisers and marketing professionals, an in-company language course offers many advantages. In addition to learning a second language, the student studies the language according to the routine of their professional area, maximizing their understanding of the profession.

Therefore, an in-company English course with a specialized language school is ideal for professionals in the field. Discover some of the most talked about advertising terms in English in classes in this article from Brava Training!

The most common advertising terms.


These are some ways to show your business for you custumers and clientes.

T.V. Television, Folder, radio, social media, billboard, sound car, magazine, newspaper, banner, front light, back light, mobile media, and much more.


job
Job is one of the best-known advertising terms in English in the world. It means “work”, that is, each sector of the agency is responsible for small services (jobs) that, together, form the final job to be delivered to the client.

Briefing
Means “summary” in English. In advertising, a briefing is a document that contains all information about the company such as problems, opportunities, objectives and resources. Therefore, the briefing is the first step for the different areas of the agency to begin their work.

B2C e B2B
Business-to-consumer (B2C) means business between a company and the end consumer. Business-to-business (B2B) means business between companies, that is, organizations that provide services or sell products to others.

Layout
It means “plan”, “scheme” or “design”. It is a sketch that displays the physical structure of a project as a page on the internet, in a newspaper or magazine. The layout has texts, images, graphics and presents their organization in the given space.

Jingle
It is the nomenclature used to define an advertising message that is composed of music to be broadcast on TV or radio.

Target
It means “target”. In advertising, target is the expression used to refer to the target audience of a product or service.


Business
One of the most common advertising terms in English and widely used in other areas. It means “business”, “occupation” or “service”.

deadline
It means “deadline date”, that is, the maximum period for carrying out a certain advertising task.

Brainstorming
It means “rain of ideas”. It is a method used to solve problems through innovative ideas coming from a group of people to reach a common denominator.

Branding
Brand means “brand”, whereas branding is brand management. In other words, all the actions that the company takes to ensure that its product is chosen by customers, in addition to creating the personality of its brand in the consumer's mind.

budget
It means “budget”. It is used to define the budget that the client makes available to be used in a given campaign.

Top of mind
Expression used to indicate brands that are constantly remembered by consumers. That is, they are the brands that are at the top of a preference scale.

case
It means “case”. It is the report of a relevant case that can be used for analysis, debates, discussions, etc. The experience can be successful or unsuccessful and serves as an example for advertising studies.

Story telling
It means “narrative”. In advertising, story telling is a strategy that brands use to tell relevant stories to customers to persuade them.

Slogan
One of the advertising terms in English most remembered by those who are not advertisers, in fact, is the slogan. Generally, it is a short, easy-to-memorize phrase that summarizes the main characteristics of the product or service.

How to learn English with a focus on advertising?

Mastery of the English language is essential to become a good advertiser or marketing professional. Therefore, invest in courses with a specific focus on these areas. An in-company course is ideal for executives and employees to obtain perfect fluency in the language in a short time.